As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
There are very few cases when a site redesign is the best solution. One doesn’t rebuild their entire home because the kitchen cabinets look dated.
This article lists 5 practical things you can do in the next 2 weeks to improve sales.
How do you plan to take your business to the next level in 2020? Some ideas.
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
As a retailer you can’t ignore Amazon. But is Amazon your BFF? Greatergoods.com story.
Can the design up a popup make a difference? Yes. See how Rothy’s does it.
Shoppers are drowning in options. Sometimes having a clear message that matches the searcher’s intent is all that’s needed:
Copywriting is incredibly powerful. It can take an unremarkable fact and make it look exceptional.
And in a world where shoppers are distracted and constantly bombarded with messages, good copywriting can be the difference between a winner and a dud. But use your copywriting power for good.
Creepy Facebook blinking ad. It might look unconventional but could be very effective. Online user behavior isn’t rational. How shoppers respond to ads in the private is very different from what marketers were taught in school.
Sometimes, it makes sense to go in the opposite direction of the crowd.
Exit-intent discount popup are everywhere. But are they really good for us? Short answer, no. Read to find out why.
No one likes popups. But there are ways to make yours stand out.
This is the most in depth analysis of the 3 pillars of our conversion optimization strategy.
It’s so easy to fall in the trap of writing more words. But there’s a better way.