If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Discounting is not a good idea because it changes the buyer psychology. Let us show you 4 ways in which discounting hurts and the 1 way to do it right.
From an ecommerce retailer’s perspective what’s the right phrase? Is it checkout or check out? To make matters worse we show what Apple and Amazon do.
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
This is an example for how NOT TO do newsletter unsubscribes.
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.
There is a direct correlation between the number of reviews you have on a page and conversion rates.
More reviews = higher conversions.
But in order to get more reviews you need to understand buyer psychology.
In any universe can USPS out Amazon Amazon? Yes, in this one way …
What’s relationship between price elasticity and online buyer psychology? Initially, it’s as expected. But once you get into the region of deep discounting buyer psychology changes.
Sites are slick today. Maybe too slick …
COVID hasn’t only impacted the average American, it’s also impacted the average American shopper.