Marketing’s Shiny Object Syndrome
New things are all around us. Most of those new things can be harmful.
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Narrative Control
No one likes popups. But if you’re clever you can get people to NOT exit yours.
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FTC and Equifax’s $125 Claim
Equifax does a great job helping concerned consumers on how to navigate Equifax’s offer.
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Marketing: Implied vs. Stated
Want to see how subtle marketing messages perform better? Read on …
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Implied vs. Stated
In the next 15 seconds you’ll learn an important marketing tactic: implied versus stated.
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Simple Conversion Idea
You don’t always have to bring out the big guns. Sometimes the most subtle tweaks drive the best conversion improvements.
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Personalization = Higher Conversions
Make your messaging stand out by personalizing it. Here is a clever tactic being used by smiledirectclub.com.
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How Emotions Impact Conversion Rates
Our instincts travel faster than our rational brain. This can be a conversion killer.
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Increasing Amazon Sales
Amazon is full of millions of sellers. How can we stand out when Amazon page template is so restricted? We have an idea …
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Optimizing Enhanced Brand Content (EBC)
Understanding buyer psychology can fundamentally improve the performance of your Amazon listing. In this example, we talk about improving Enhanced Brand Content (EBC).
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