Thoughtfulness Explained
There are 7 buyer psychology strategies we use to influence shoppers. At the top of the list is … Continue Reading
Future of eCommerce
It’s hard to predict what will happen 2 weeks from now, let alone next year.
But when it … Continue Reading
April 1st Email
April 1st a good time for retailers to have some fun with customers. But it needs to be … Continue Reading
Million Dollar Email Idea for Zappos
Here is a conversation that happens more often than I’d like:
Me: Honey, why are you returning 5 … Continue Reading
Copy, Copy, Copy
In our constant search for clever ideas to convert potential buyers, we sometimes forget the persuasive power of … Continue Reading
A Word on Remarketing
Remarketing (or retargeting) people who have visited your site previously is a valid strategy (especially today when users … Continue Reading
Simple Insight
There are only a few universal truths in ecommerce. One of them is:
If you have a product … Continue Reading
Gradually, Then Suddenly
Big changes happen gradually, then suddenly.
And because they happen gradually we underestimate the sudden part.
That’s what … Continue Reading
System 1 vs. System 2
As far as I’m concerned the key to developing an edge in marketing lies in our understanding of … Continue Reading
Private: LinkedIn Post
Reading your responses it’s clear we all looked at the images in the search result. We completely ignored … Continue Reading