Frictionless Commerce

Frictionless Commerce Navigation
  • Our Philosophy
  • Rishi Rawat
  • Case Studies
  • Home
  • Testimonials
  • Are We A Fit?
  • Our Blog
  • Our Philosophy
  • Rishi Rawat
  • Case Studies
  • Home
  • Testimonials
  • Are We A Fit?
  • Our Blog
Go to Homepage

Blog

What do online shoppers think about?

We explore this question on our blog

Ask a question

Clever Conversion Trick— Ask a Question Widget

Ask a question

Shoppers are going to ask a question. Retailers who make it easy for shoppers to ask they questions will get to the finish line faster.

Rishi Rawat January 28, 2023 Blog Posts Leave a Comment

Design
Product description for the Hydro Flask 20 oz tumbler

How to Write a Product Description in 3 Easy Steps

Product description for the Hydro Flask 20 oz tumbler

Most product descriptions are the same. So let’s talk about the 3 steps you can take to write a product description that actually converts.

Rishi Rawat January 24, 2023 Blog Posts Leave a Comment

Mobile Product Page Layout

Mobile Product Page (PDP) Layout

Mobile Product Page Layout

Mobile product page layout matters for two reasons. 1: paid mobile traffic directly lands here. and 2: because mobile space is limited.

Rishi Rawat January 15, 2023 Blog Posts Leave a Comment

Design
What is Your Point of View?

Point of View (POV)

What is Your Point of View?

You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.

Rishi Rawat January 29, 2023 Blog Posts Leave a Comment

Our Favorites
Content Consumption Caviar

Content Consumption

Content Consumption Caviar

There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.

Rishi Rawat January 22, 2023 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites
Marketing Trend

The Only Marketing Trend I’ll Focus on in 2023

Marketing Trend

I’ve read all the articles about marketing trends and between you and me, they are all bad. There is just one thing I’d focus on.

Rishi Rawat December 25, 2022 Blog Posts Leave a Comment

Thoughts

Shopify PDP Doctor: When No One Product Drives More Than 10% of Sales

When no one product drives more than 10% of sales do what’s described in this article. The article also includes a video.

Rishi Rawat November 22, 2022 Blog Posts Leave a Comment

Shopify PDP Doctor

STUTZ on Netflix

Not only is STUTZ on Netflix good, it also has a valuable marketing lesson that will allow your site to convert even better.

Rishi Rawat December 3, 2022 Blog Posts Leave a Comment

CHAPTER 4.5: The Bottom Line

People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.

Rishi Rawat November 1, 2022 Blog Posts

Our FavoritesProduct Page Ideas

The Frictionless Process

This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.

Rishi Rawat January 25, 2023 Blog Posts Leave a Comment

Our Favorites
Ted Williams

Focus on Just One Thing

Ted Williams

Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.

Rishi Rawat January 16, 2023 Blog Posts Leave a Comment

Our Favorites
Radically Different Ideas

Radically Different Ideas

Radically Different Ideas

Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.

Rishi Rawat October 27, 2022 Blog Posts 2 Comments

Conversion CopywritingOur Favorites
DTC Sites With Great Copy

DTC Sites With Great Copy

DTC Sites With Great Copy

This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.

Rishi Rawat January 23, 2023 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Tide unarticulated needs

Unarticulated Needs and Marketing

Tide unarticulated needs

Unarticulated Needs are needs consumers aren’t able to voice. But these are things they actually want. It’s a big opportunity for marketers.

Rishi Rawat January 24, 2023 Blog Posts Leave a Comment

eCommerce Product Page Optimization

eCommerce Product Page Optimization

eCommerce Product Page Optimization

eCommerce product page optimization is hugely important. But why does it matter and how does one go about doing it? Answers inside.

Rishi Rawat December 3, 2022 Blog Posts Leave a Comment

  • Page 1 of 40
  • 1
  • 2
  • 3
  • ...
  • 40
  • →

Blog Categories

  • Active Participation
  • Amazon
  • Buyer Psychology
  • Conversion Copywriting
  • Conversion Optimization
  • Copywriting Psychology
  • Design
  • Email Marketing
  • Lab
  • Landing Page
  • Mobile
  • Our Favorites
  • Pop-up
  • PPC
  • Product Description
  • Product Page Ideas
  • Product Page Optimization
  • Product Reviews
  • Shopify
  • Shopify PDP Doctor
  • Subscription
  • Thoughts
  • User Research
  • Video

Sign up for our latest conversion insights delivered once a week

  • Our Philosophy
  • Case Studies
  • Testimonials
  • Are We A Fit?
  • Our Blog
  • Home

2009 to , Frictionless Commerce™ Privacy + Cookie Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT