Conversion Secret: Picture Stories
Our eyes are drawn to photos. This is when when you add a photo to a product page you see so much attention concentration on the product photo on that page. Use this conversion secret.
Mildly Out of Focus: Secret to Wildly Higher Conversion Rates
The first draft of your sales pitch needs to be wild. Trust me, there is a method to this madness.
Mental Model for Conversion Optimization
First things first, improving conversion rates is hard as heck. After 13 years I’ve developed a mental model that really helps.
Website Conversion Trick: Readability
If your sales pitch isn’t readable then nothing else matters. It’s simple, if the reader doesn’t read the whole pitch they will not buy.
The Myth of the Perfect Product Page
Marketers have wasted decades because they were asking the wrong question.
There is no perfect product page.
There are only perfect product pages.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Copywriting: Persuasion Vs. Manipulation
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Unofficial Shopify Podcast Interviewed Me
Kurt Elster is the top expert on Shopify. In this interview I had a chance to talk about how to maximize product page conversion rates.
How Long Should a Product Description Be?
Marketers spend a lot of time thinking about how much content to show on product pages. Should we show more or less? Find out.
Product Page Visitor Intent: ‘Research’ Versus ‘Buy’
You get a visitor to your product page, make a conniving pitch, the visitor is convinced but wasn’t planning on buying today.
What now? Explained inside.
Why Storytelling is the Most Powerful Marketing Tactic
I don’t usually go on many podcasts. But when I do I make it a point to talk about the storytelling and its conversion optimization power.
How I Became the Product Page Guy
The origin story of how I became the product page guy and how my story can make you 20% in revenue.
Why Focus on Product Pages?
There is no doubt that the most important page on your site is the product page. In this post we explain why using simple visuals.
Why Focusing on Converting First-Time Buyers Really Matters
There are so many levers in marketing. It can get overwhelming. Therefore, my advice is to focus on just one: converting first-time buyers.
Copywriting Lessons from High School: What debaters can teach us about persuasion
Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.