As a retailer you can’t ignore Amazon. But is Amazon your BFF? Greatergoods.com story.
Popup Shape
Can the design up a popup make a difference? Yes. See how Rothy’s does it.
Clever Strategy to Stand out on Amazon
Shoppers are drowning in options. Sometimes having a clear message that matches the searcher’s intent is all that’s needed:
Copywriting Persuasion Strategy: An Example
Copywriting is incredibly powerful. It can take an unremarkable fact and make it look exceptional.
And in a world where shoppers are distracted and constantly bombarded with messages, good copywriting can be the difference between a winner and a dud. But use your copywriting power for good.
Academic vs. Reality
Creepy Facebook blinking ad. It might look unconventional but could be very effective. Online user behavior isn’t rational. How shoppers respond to ads in the private is very different from what marketers were taught in school.
Social Proof Experiments
Sometimes, it makes sense to go in the opposite direction of the crowd.
Exit-Intent Discount (A.K.A. Digital Begging)
Exit-intent discount popup are everywhere. But are they really good for us? Short answer, no. Read to find out why.
Annoying Popups
No one likes popups. But there are ways to make yours stand out.
Copywriting Word Count & Its Impact on Conversions
It’s so easy to fall in the trap of writing more words. But there’s a better way.
Increase Email Signups in Your Discount Popup
Gimmicks work but only for a short while.
Increase Conversions with Visual Content
Online shoppers move around really fast, blink and you’ve lost their attention. But there is a proven strategy to get their attention.
Are Your Best Sellers Getting the Most Traffic?
If your best sellers are not seen by most site visitors then you definitely have a problem. Luckily we can use buyer psychology to fix that.
Marketing’s Shiny Object Syndrome
New things are all around us. Most of those new things can be harmful.
Narrative Control
No one likes popups. But if you’re clever you can get people to NOT exit yours.
FTC and Equifax’s $125 Claim
Equifax does a great job helping concerned consumers on how to navigate Equifax’s offer.