Clever Conversion Trick— Ask a Question Widget
Shoppers are going to ask a question. Retailers who make it easy for shoppers to ask they questions will get to the finish line faster.
How to Write a Product Description in 3 Easy Steps
Most product descriptions are the same. So let’s talk about the 3 steps you can take to write a product description that actually converts.
Mobile Product Page (PDP) Layout
Mobile product page layout matters for two reasons. 1: paid mobile traffic directly lands here. and 2: because mobile space is limited.
Point of View (POV)
You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.
Content Consumption
There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.
The Only Marketing Trend I’ll Focus on in 2023
I’ve read all the articles about marketing trends and between you and me, they are all bad. There is just one thing I’d focus on.
Shopify PDP Doctor: When No One Product Drives More Than 10% of Sales
When no one product drives more than 10% of sales do what’s described in this article. The article also includes a video.
STUTZ on Netflix
Not only is STUTZ on Netflix good, it also has a valuable marketing lesson that will allow your site to convert even better.
CHAPTER 4.5: The Bottom Line
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
The Frictionless Process
This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.
Focus on Just One Thing
Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.
Radically Different Ideas
Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.
DTC Sites With Great Copy
This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.
Unarticulated Needs and Marketing
Unarticulated Needs are needs consumers aren’t able to voice. But these are things they actually want. It’s a big opportunity for marketers.
eCommerce Product Page Optimization
eCommerce product page optimization is hugely important. But why does it matter and how does one go about doing it? Answers inside.