User Interviews— Our Controversial Take
Marketers love user interviews (also called user research). They hold so much promise. But do they have a dark side? Yes, find out.
Product Page Copywriting Secret— The Art of The Start
If the opening of your product page description doesn’t do these 2 things you might be losing money. Secret revealed inside.
Conversion Secret: Dream-like State
Is it possible to hypnotize online shoppers? This is precisely the conversion secret we’ve been thinking about.
Conversion Secret: Picture Stories
Our eyes are drawn to photos. This is when when you add a photo to a product page you see so much attention concentration on the product photo on that page. Use this conversion secret.
Mildly Out of Focus: Secret to Wildly Higher Shopify Conversion Rates
The first draft of your sales pitch needs to be wild. Trust me, there is a method to this madness.
Mental Model for Conversion Optimization
First things first, improving conversion rates is hard as heck. After 13 years I’ve developed a mental model that really helps.
Website Conversion Trick: Readability
If your sales pitch isn’t readable then nothing else matters. It’s simple, if the reader doesn’t read the whole pitch they will not buy.
The Myth of the Perfect Product Page
Marketers have wasted decades because they were asking the wrong question.
There is no perfect product page.
There are only perfect product pages.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Copywriting: Persuasion Vs. Manipulation
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Unofficial Shopify Podcast Interviewed Me
Kurt Elster is the top expert on Shopify. In this interview I had a chance to talk about how to maximize product page conversion rates.
How Long Should a Product Description Be?
Marketers spend a lot of time thinking about how much content to show on product pages. Should we show more or less? Find out.
Product Page Visitor Intent: ‘Research’ Versus ‘Buy’
You get a visitor to your product page, make a conniving pitch, the visitor is convinced but wasn’t planning on buying today.
What now? Explained inside.
Why Storytelling is the Most Powerful Marketing Tactic
I don’t usually go on many podcasts. But when I do I make it a point to talk about the storytelling and its conversion optimization power.
How I Became the Product Page Guy
The origin story of how I became the product page guy and how my story can make you 20% in revenue.