Content Layout Matters
By formatting your copy in an easy-to-read way on your product pages, you will see better conversion rates.
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Coupon or Discount Popup Not Boosting Conversions? Try Gamification
It’s hard to get shoppers to convert. Have you considered gamification?
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Personalized Content and Thoughtful Friction Can Help
It feels like reducing friction is always a good idea. But that’s not always the case. When the shopper expects a personalized solution asking more questions can give them more confidence in your process.
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Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
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83% of Your Site Content Is Invisible
We’ve said it before and we’ll say it again: over the past 9 years, we’ve seen that on average 83% of content on a page is invisible to users
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Trick to Increase Credibility and Reduce Price Sensitivity (for 2019)
Most sites are beginning to realize that reducing the amount of content on any given page can go a long way (when done correctly). However, sometimes adding an extra element can help conversion rates. But we need to be careful with what we choose to add and, perhaps more importantly, when and where. Something businesses …
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Improving Your Marketing Messaging in 2019
Many businesses offer consultation services to help their customers find exactly what they need or improve a certain aspect of their life. Often, these consultation services are split up into different “levels”. There may be a free consultation, a more expensive consultation package with more features, and an even more expensive package with even more …
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Top 7 Email Signup Ideas for 2019
It’s 2019. By now, shoppers know what to expect when they’re confronted with an email signup popup. What are shoppers likely going to do today? They’ll immediately close the popup, skip past the email signup form, or uncheck that sneaky little email newsletter box. They do this automatically, as if they’ve been conditioned to hate …
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Your Most Important Conversion Goal
Clever tactic to increasing conversions by driving up time on site metrics. Users that spend more time on your site convert a higher rate.
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