We don’t often come across genius. But when we do, we have to stop in our tracks and share it with you. In this post, we’re going to be looking at a creative marketing trick in 2019 — one that provides credibility for curious shoppers and a point of assurance for the actual target audience. We came across Maurten (Maurten.com) …
Rishi had a great post on his LinkedIn the other day about how marketers use superlatives so much that they’ve lost their effect. This is something I (Preston) thought was a great observation that not enough people are talking about.
Your best-selling product pages may need to be looked at again and optimized. In this blog post, we take a look at an example and explain how it can be modified to increase conversions.
This is the most in depth analysis of the 3 pillars of our conversion optimization strategy.
By using our CRO tactic “Narrative Control”, you can address price sensitivity and encourage your shoppers to convert.
We’re applying our CRO methodology to a brick and mortar business problem.
Keeps offers subscription plans that target specific types of hair loss. Their pricing can feel like a bait-and-switch tactic to some. So how do we address that?
As marketers, we need to figure out better ways to ensure shoppers are seeing our popup messages. We’ve provided a number of different ways to do this elsewhere on our blog, but recently, we came across another strategy: three dimensional popups.
Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.
Have you seen Amazon’s coupon checkbox on product pages? We haven’t seen this before, and after digging around Amazon some more we saw that this checkbox only exists on a handful of products. We suspect Amazon is taking advantage of buyer psychology by tapping into the shopper’s desire for control (Power tactic).
By formatting your copy in an easy-to-read way on your product pages, you will see better conversion rates.
It’s hard to get shoppers to convert. Have you considered gamification?
It feels like reducing friction is always a good idea. But that’s not always the case. When the shopper expects a personalized solution asking more questions can give them more confidence in your process.
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
We’ve said it before and we’ll say it again: over the past 9 years, we’ve seen that on average 83% of content on a page is invisible to users
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
