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What do online shoppers think about?

We explore this question on our blog

Simplicity Is Key in Landing Pages

As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.

Preston Swarthout June 23, 2020 Blog Posts 4 Comments

Landing Page

The Most Impactful Ideas Are Bold Ideas

When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.

Preston Swarthout June 22, 2020 Blog Posts 5 Comments

How to Boost Conversions on Your Checkout Page

This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.

Preston Swarthout June 3, 2020 Blog Posts 2 Comments

Copywriting Psychology

One Way to Address Price Sensitivity 

Sometimes, shoppers need a little bit of help to become more comfortable with price. If we can do that, then they’ll buy more often. See one way to do this.

Preston Swarthout October 8, 2020 Blog Posts 2 Comments

What Makes Your Product Better Than Your Competitors? 

Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?

Preston Swarthout June 23, 2020 Blog Posts 8 Comments

Copywriting Psychology

Creative Way to Get More Email Signups

On many sites, shoppers are greeted with popups that offer 10% off their purchase if they provide their email address. But we need to find a more creative way to get more email signups because shoppers are becoming conditioned to these overused popups.

Preston Swarthout June 21, 2020 Blog Posts 5 Comments

Email Marketing

Creative Marketing Trick in 2019

We don’t often come across genius. But when we do, we have to stop in our tracks and share it with you. In this post, we’re going to be looking at a creative marketing trick in 2019 — one that provides credibility for curious shoppers and a point of assurance for the actual target audience.

Preston Swarthout June 3, 2020 Blog Posts Leave a Comment

Optimizing Your Best-Selling Product Pages

Your best-selling product pages may need to be looked at again and optimized. In this blog post, we take a look at an example and explain how it can be modified to increase conversions.

Preston Swarthout July 5, 2020 Blog Posts 8 Comments

Product Page Ideas

Price Seems Too Good to Be True? See How to Combat Price Sensitivity

By using our CRO tactic “Narrative Control”, you can address price sensitivity and encourage your shoppers to convert.

Preston Swarthout September 30, 2020 Blog Posts 2 Comments

Product Page Ideas

THE FUTURE OF GROCERY STORES

We’re applying our CRO methodology to a brick and mortar business problem.

Preston Swarthout May 10, 2020 Blog Posts Leave a Comment

Thoughts

Choose a Plan: Bait and Switch or a Good Discount?

Keeps offers subscription plans that target specific types of hair loss. Their pricing can feel like a bait-and-switch tactic to some. So how do we address that?

Preston Swarthout February 7, 2020 Blog Posts 2 Comments

Popup Design that Can Boost Conversion Rates in 2019

As marketers, we need to figure out better ways to ensure shoppers are seeing our popup messages. We’ve provided a number of different ways to do this elsewhere on our blog, but recently, we came across another strategy: three dimensional popups.

Preston Swarthout June 22, 2020 Blog Posts 1 Comment

Design

Selling Premium Items on Amazon.com

Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.

Preston Swarthout June 23, 2020 Blog Posts Leave a Comment

Amazon

Coupon or Discount Pop-up Not Boosting Conversions? Try Gamification

It’s hard to get shoppers to convert. Have you considered gamification?

Preston Swarthout November 21, 2020 Blog Posts 5 Comments

Buyer PsychologyPop-up

Personalized Content and Thoughtful Friction Can Help

It feels like reducing friction is always a good idea. But that’s not always the case. When the shopper expects a personalized solution asking more questions can give them more confidence in your process.

Preston Swarthout June 3, 2020 Blog Posts Leave a Comment

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