As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.
This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.
Sometimes, shoppers need a little bit of help to become more comfortable with price. If we can do that, then they’ll buy more often. See one way to do this.
Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?
On many sites, shoppers are greeted with popups that offer 10% off their purchase if they provide their email address. But we need to find a more creative way to get more email signups because shoppers are becoming conditioned to these overused popups.
We don’t often come across genius. But when we do, we have to stop in our tracks and share it with you. In this post, we’re going to be looking at a creative marketing trick in 2019 — one that provides credibility for curious shoppers and a point of assurance for the actual target audience.
Rishi had a great post on his LinkedIn the other day about how marketers use superlatives so much that they’ve lost their effect. This is something I (Preston) thought was a great observation that not enough people are talking about.
Your best-selling product pages may need to be looked at again and optimized. In this blog post, we take a look at an example and explain how it can be modified to increase conversions.
This is the most in depth analysis of the 3 pillars of our conversion optimization strategy.
By using our CRO tactic “Narrative Control”, you can address price sensitivity and encourage your shoppers to convert.
We’re applying our CRO methodology to a brick and mortar business problem.
Keeps offers subscription plans that target specific types of hair loss. Their pricing can feel like a bait-and-switch tactic to some. So how do we address that?
As marketers, we need to figure out better ways to ensure shoppers are seeing our popup messages. We’ve provided a number of different ways to do this elsewhere on our blog, but recently, we came across another strategy: three dimensional popups.
Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.
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