Choose a Plan: Bait and Switch or a Good Discount?
Keeps offers subscription plans that target specific types of hair loss. Their pricing can feel like a bait-and-switch tactic to some. So how do we address that?
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One Idea for Creating Successful Popups in 2019
As marketers, we need to figure out better ways to ensure shoppers are seeing our popup messages. We’ve provided a number of different ways to do this elsewhere on our blog, but recently, we came across another strategy: three dimensional popups.
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Selling Premium Items on Amazon.com
Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.
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Strange Amazon Coupon Code Functionality
Have you seen Amazon’s coupon checkbox on product pages? We haven’t seen this before, and after digging around Amazon some more we saw that this checkbox only exists on a handful of products. We suspect Amazon is taking advantage of buyer psychology by tapping into the shopper’s desire for control (Power tactic).
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Content Layout Matters
By formatting your copy in an easy-to-read way on your product pages, you will see better conversion rates.
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Coupon or Discount Popup Not Boosting Conversions? Try Gamification
It’s hard to get shoppers to convert. Have you considered gamification?
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Personalized Content and Thoughtful Friction Can Help
It feels like reducing friction is always a good idea. But that’s not always the case. When the shopper expects a personalized solution asking more questions can give them more confidence in your process.
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Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
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83% of Your Site Content Is Invisible
We’ve said it before and we’ll say it again: over the past 9 years, we’ve seen that on average 83% of content on a page is invisible to users
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Trick to Increase Credibility and Reduce Price Sensitivity (for 2019)
Most sites are beginning to realize that reducing the amount of content on any given page can go a long way (when done correctly). However, sometimes adding an extra element can help conversion rates. But we need to be careful with what we choose to add and, perhaps more importantly, when and where. Something businesses …
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