April 1st Email

April 1st a good time for retailers to have some fun with customers. But it needs to be done in a craft manner. Being too clever always ends up backfiring.

I liked this email from Solostove. It has just enough for my curiosity getting the best of me:

Solo stove email.

And on click you’re taken to this custom landing page:

Solo stove landing page.


Like this idea?

1 comment

One Reply to “April 1st Email”

  1. I think this is an example fantastic copywriting. Because of the humor and personality, I actually wanted to read the entire thing (even though there was a lot of content). I especially liked the phone users part (attached)—got a real laugh out of me.

    I’m sure this got them good results.

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