At this point it is becoming painfully obvious that the online marketplace is quickly moving from the niche to the mass. In terms of profitably at least. We’ve already seen raising $47 million to capture the jewelry ‘niche’ market, and then raised another $27 million to capture the niche ‘handmade’ market. And then last night Amazon announced their ‘all cash’ $300 million dollar acquisition of

Related article: Online consolidation

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