Intheswim.com does something different. They use IP geotargeting to figure out location of visitors and show shipping times on top of page (even before the shopper gets to product page or starts checkout flow). In my case shipping time was 1 day—
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.