Rishi RawatMy name is Rishi Rawat and I like to observe the e-tail world and dream up ways to make it better.

My biggest strength is that my understanding of retail is purely from a customer’s perspective.  To some that would also be considered my biggest weakness.

BetterRetail is a place where we observe all aspects of customer experience.  The blog is a source for practical examples and my personal thoughts.

Learn more about me @ www.frictionless-commerce.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.