Comments 2

  1. Hi Rishi,

    Do you have GA showing About Us pages as either important to converting or popular for other sites?

    I ask because I’d love for that to be true on sprayfoamkit.com but it doesn’t seem to be.

    Plus, an About Us is almost never about wiifm from a customer’s view. On the other hand I do believe people want narrative and something to believe in and help rationalize their choice.

    Thanks, Mark

    1. Post
      Author

      Hi Mark, thanks for the comment.

      Mark said: Do you have GA showing About Us pages as either important to converting or popular for other sites?
      Rishi: Yes, absolutely. I’ve done quite a lot of A/B testing on both making About Us pages more effective and driving more attention to About Us pages. If I could work on just one page I would always pick the About Us page.

      I’d also add that a video format of About Us page with founder or CEO talking directly to shoppers is the most effective tactic. Most CEOs are shy about facing the camera, but it really is an effective way to differentiate. Humans are trained to read and be influenced by facial expressions.

      Hope you’re having a good Labor Day.

If the comment section remains empty I'm going to lose my job

Your email address will not be published. Required fields are marked *


The maximum upload file size: 50 MB.
You can upload: image, audio, video, document, spreadsheet, interactive, text, archive, code, other.
Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded.