Please don’t force browsers to show a warning message that could freak shoppers when they land on your site. I saw this when I visited halfpricedrapes.com from my desktop computer—
Without even seeing actual opt-in rates for this pop-up I can bet it’s less than 15%. And the 15% that do allow halfpricedrapes.com to know their location probably click it by mistake. If you’re going to try a strategy like this please either A/B test it or annotate the date of change in Google Analytics and measure bounce rate metrics for the first week. If you see a 10% spike in bounce rate it’s probably due to this location request popup.
Comments 9
They should also probably A/B test the name of their website. I thought it was a typo in your post because I didn’t read their URL as half price drape. I read it as half priced rape.
Btw, the list to the list of 41 needs to be updated.
I mean the link to the list of 41.
Author
Derek said: I read it as half priced rape.
Rishi: Holy cow. Didn’t see that coming. Great point.
Derek said: Btw, the link to the list of 41 needs to be updated.
Rishi: The link works for me. Did you click it and scroll down? The page doesn’t list all 41; you will need to click the “Older Entries” link at bottom of page. Let me know if you are seeing anything different.
I see it now. Thanks.
Author
Great 🙂
Yep, I had the same reaction looking at their url… Even if it was only a momentary bit of confusion, I think subconsciously people will associate their site the same way. My bet would be that it affects sales negatively too.
Author
In their defense, I didn’t notice the alternate interpretation of their URL till Derek pointed it. Maybe you and Derek are the only people who noticed it??
Haha! Could be…How would you test it though?
Author
It can be A/B tested.