Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 2

  1. Great point Rishi.

    User based is more intuitive, and what most CRO platforms use. It’s a shame GA and Optimize default to the session approach.

    When I looked into this previously, I only found one CRO agency that advocated for the Session based conversion rate reporting.

    Tip: User based reporting can be automated somewhat within GA with a Calculated Metric using the formula {{Transactions}} / {{Users}}. And then setting up a custom report.

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