7 Reviews Versus 48

I’ve struggled with product page review counts.  I know going from 0 reviews to 1 with 4.2 stars (or better) improves conversion rates 20% (source).  But, if an item already has 4.5 stars and 7 reviews …

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… is there additional benefit of collecting 41 more reviews (reaching a total of 48)?

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Well, it turns out, I don’t need to bother my head with this question any more.  According to research by Reevoo.com 48 reviews is way better than 7 (source)—

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