About me
I started Frictionless Commerce because I'm passionate about discovering hidden patterns in numbers. Having observed successful entrepreneurs I've come to recognize 8 defining characteristics— Clarity, Discipline, Patience, Focus, Hustle Kaizen, Fiscal Responsibility and Passion. Frictionless Commerce is founded on these principles.
Answers to your business questions (why sales of sku 131 spiked? why the 10% off December special performed poorly?) are buried in the gigantic amounts of real-time data tracked by your site. But to get to these answers we have to first isolate data signal from data noise.
My 5 year experience in conversion strategy work can be condensed into 2 repetitive tasks-
1. Understanding how online shoppers make purchase decisions.
2. Building strategies to influence those purchase decisions.
This isn't future science. The distance separating biggest e-tailers from the rest of the pack is widening. Growth rate of the top percentile of e-tailers is 8x higher than the overall market. What's fueling this lead? Their fanatic focus on site metrics.
Even if you are one of the lucky ones who have been able to grow your site without intensive data analysis there is little guarantee that strategy will continue paying dividends.
