Ecommerce used to be really hard.

If you had a good idea you had to think about it 10 times, then carefully implement it and start measuring its impact. The whole process was expensive and grossly inaccurate. After all, how exactly does eyeballing help determine a winning idea?

Hi there, I'm Rishi Rawat. Welcome to the wonderful world of A/B testing.

Now you can take a seemingly risky (yet profitable) idea and test it in a statistically valid way on a small portion of your audience to understand the profit potential. If it generates a 15% lift with 96% statistical confidence you know it's a winner. No more speculating.

Surprising Lessons A/B Testing Has Taught Me


Justify Price

It's OK if your product is more expensive than competitors. You just need to be able to explain your pricing strategy.


Who Says Shoppers Don't Read

Short form and long form content have their place. If you're selling a complex item or something that requires a lot of explanation don't be shy to use long form content despite what 'web experts' advice.


Just Because You Know It's There Doesn't Mean Shoppers Are Seeing It

Your site visitors are 5X more distracted than you are this minute. Having an element on page isn't good enough, you need to ensure it's seen.


Don't Distract Shoppers

We love to cross-sell/up-sell whenever possible. Is this always wise?


Shoppers Hate Hate Hate Shipping Charges

None of my clients enjoy offering free shipping because they assume that'll lead to lower net profits. This test challenges that theory.


Scarcity and Urgency Are A Great Duo

In this test we created a new call-to-action for newsletter signup that did two things:

1. Showed social proof for confidence.

2. Added a sense of urgency (dynamic date).


Reduce Shopper Anxiety

Site visitors, especially first time potential buyers, are a jittery group. They can get intimidated easily.


Measure What The Test Was Designed For

Every test has a specific end objective, and this is what one needs to measure. If your end objective is driving overall sales don't just look at conversion rates, also measure average order value.


Challenge Convention

We love having everything above the fold. Is that always necessary? This test proves it isn't.


Challenge Conventions

The convention is to cram as much as possible in dropdown menus. This test proves that's not always a good idea and shows how less can drive more sales.

Scott Jordan


$50+ million in annual sales

  • Mark Robinson


    "...after about 3 weeks the results came in. People who went to the page Frictionless Commerce designed, compared to people who went to my older page, resulted in a 10% increase. Well, frankly, that related, for that particular page, to $86,000 a year in increased sales. Wonderful. Measurable results, he did the leg work, he knew what he was doing..."

  • Steve Detar


    "As the owner of Brownwood Acres Foods, Inc., I am always looking for ways to increase sales and conversions online. When I hired Rishi Rawat and Frictionless Commerce, I was skeptical of the firms ability to improve conversions. Boy, was I wrong!

    By using A-B testing and Rishi's design changes, we have seen conversions improve by as much as 20%. The cost involved in implementing these changes is really pennies compared to the dollars that it produces. Thanks Frictionless Commerce!"

  • Parker Garlitz

    Director of Marketing

    "We have been using Frictionless Commerce for well over a year now, and the results we’ve gotten have paid for themselves many, many times over. We test an awful lot of different strategies, services and tools to either drive more traffic and / or get it to convert better. It’s quite uncommon for us to get such a strong ROI as Frictionless has provided..."

We're improving conversion rates all across the U.S.A.!

While it's amazing to be able to sit in Michigan and work so closely with clients, I make it a point to meet face-to-face once a year. K9 Ballistics Biz2Credit preparewise Micro Kickboard Image Map


Every Monday morning I share a conversion idea on my blog.
Click link below to see 220+ conversion ideas.

Alternatively, if you prefer Twitter, you can follow conversion ideas here


Thanks for taking the time to explore my site. Whether you need help improving conversions
or just want to have a general chat about them, I'd love to hear from you.

I can be reached at or 734-788-8555


You can add a call time directly on my calendar. It’s super easy. Follow the steps on this page:

Frictionless Commerce LLC, 7504 Roxborough Ln, Grand Ledge, MI 48837